Types of Deliverables
Communication Plans
Messaging Frameworks & Talking Points
Copywriting
Email Copy
FAQs & Knowledge Guides
Product Value Proposition
Marketing Campaign and Sales Support Materials
Video or Speech Scripts
Newsletter Articles
Web Content & Blog Posts
Press Releases
Media Interview Preparation
North Ink Approach
1. Align with Your Business Objectives
1. Align with Your Business Objectives
1. Align with Your Business Objectives
Every project starts with a clear understanding of your goals and what you want to achieve.
2. Simplify the Message
1. Align with Your Business Objectives
1. Align with Your Business Objectives
We can turn even the most complex ideas into clear, compelling stories or messages that resonate with your audiences.
3. Build the Plan
1. Align with Your Business Objectives
4. Develop Communications Materials
Together, we develop a detailed communications strategy - defining channels, audiences, timelines, and measures of success.
4. Develop Communications Materials
4. Develop Communications Materials
4. Develop Communications Materials
From messaging and campaign assets to emails, FAQs, and talking points, we create everything you need to ensure your message is heard and understood.
5. Guide the Rollout
4. Develop Communications Materials
5. Guide the Rollout
As your partner, we'll support you every step of the way, helping to keep your communications on track and driving results.
About North Ink
Our Mission
At North Ink, we help organizations plan and execute communications with intention. We develop clear messaging and write content that best engages your target audiences.
We're your on-demand strategic communications partner when capacity runs thin.
Get to know the founder
JENNY POPIS-EVELY, Principal & Communications Strategist:
Hi, I’m Jenny, the founder of North Ink.
Originally from Cleveland and now based in the Charlotte area, I've spent my career helping companies tell meaningful stories and communicate with clarity - even when the message is complex or the stakes are high.
I’ve led communications and PR work for organizations like Cleveland Clinic, Lowe’s, Trane Technologies, the Greater Cleveland Sports Commission, and the American Red Cross. No matter the organization or brand, I’ve learned that the heart of great communication is pretty simple...connect with people, build trust, elevate visibility, and help organizations move through challenges with clarity and purpose.
My background spans strategic communications, media relations, executive messaging, crisis response, campaign development, and content that makes complicated information feel simple and human. And if there's anything I've learned it's that the right message at the right time can open doors, shift conversations, and help people feel confident about what comes next.
Now, I’m using everything I’ve learned to help organizations like yours cut through the noise, find their north star, and create communications that move people to action.
Let’s turn your vision into communication that inspires action.
EMAIL: jenny@northinkllc.com
